The Legend of a St.Entrepreneur

Paolo Mossetti — Sat, 11 Feb 2012 23:41:27 +0000

Today, we celebrate the first glorious anniversary of the Information Purification Directives. We have created, for the first time in all history, a garden of pure ideology — where each worker may bloom, secure from the pests purveying contradictory truths. Our Unification of Thoughts is more powerful a weapon than any fleet or army on earth. We are one people, with one will, one resolve, one cause. Our enemies shall talk themselves to death, and we will bury them with their own confusion. We shall prevail!

- 1984 (advertisement)

  "He lives! He lives! He lives!", those hashtags accompanying the virtual coffin of Steve Jobs seemed to repeat, like a white lie. You could have memorial candles left outside Apple stores, but #iSAD, #Thankyousteve and whatever else was trending in those hours of grief on Twitter were the true keywords following the dead, joining the endless wake where the body of the Martyr was carried from hand to hand, reduced in millions of pixels, re-tweeted from fingertip to fingertip. And as the corpse of the mahatma – “great soul” – was driven through the immaterial crowd, everybody tried to stretch a finger and make contact with him. Everyone had something to say: “You’ll be missed”, typed a 14-yr-old Chinese boy. “Gracias”, typed a Mexican girl studying in Chicago. “Merci”, typed a DJ from Senegal.

La Leggenda del Santo Imprenditore

Paolo Mossetti — Fri, 07 Oct 2011 13:39:48 +0000

“Vive! Vive! Vive!”, sembrano ripetere, come una pietosa bugia, quegli hashtag che accompagnano il feretro virtuale di Steve Jobs per le cyber-piazze del pianeta. Chi non e’ pratico di Twitter non puo’ sapere che quegli #iSad e #Thankyousteve non sono altro che “chiavi di ricerca” per inseguire il morto, per accodarsi alla sua infinita veglia funebre, la' dove il corpo del Martire e’ portato di mano in mano, ridotto in milioni di pixel, re-tweettato di polpastrello in polpastrello. Al suo passaggio, tutti vorrebbero allungare un dito per sfiorarlo, tutti hanno qualcosa da gridare: un “grazie”, un “ci mancherai”. E cosi’ la salma digitale del Mahatma– “grande anima” – viene trascinata dalla folla oceanica e solitaria, per l’ultimo saluto, prima che il fuoco della pira lo consumi.

through europe - Steve Jobs

The Legend of a St.Entrepreneur

La Leggenda del Santo Imprenditore